Finally found the perfect shade? Now freeze it, for zero fade*! That’s right, the most annoying problem in hair color just got zapped by BC COLOR FREEZE. Hair can now look fresh and vibrant in-between salon visits and clients will be clamouring at the door to get their piece of sensational color and mirror-like shine.
The world of hair colour cheers! Now, the daily hair regimes of washing, straightening or drying can be enjoyed carefree, without worrying about the colour fading. The salon experience can also be upgraded with a BC COLOUR FREEZE Treatment. After coloration, offer clients a BC COLOUR FREEZETreatment – for maximum protection and superior shine. Retain their colour and gain their retention.
How does it all work? New studies have discovered that the perfect pH level for hair is 4.5. That’s why BC BONACURE redeveloped the COLOUR FREEZErange, to incorporate the pH 4.5 Balancer Technology and provide top colour care and optimal shine. Previously, colour care could only seal the hair’s cuticle and could not keep colour from leaving. BC COLOUR FREEZE not only seals hair cuticles but it also tightens the hair’s inner matrix ¬– freezing colour in its place. Brr! This range has shampoos, conditioners, treatments, serums and creams (for all different hair types) to help freeze colour pigmentation. For the best colour results, it is recommended to use IGORA ROYAL colours and BC COLOUR FREEZE products.
Seeing is believing and BC COLOUR FREEZE will deliver – making a believer out of anyone who wants to keep their hair colour looking polished. Join the hair revolution for the greatest discovery in color care technology. It’s finally here – the day has come for zero fade!
*after 12 washes according to 77 of 100 persons tested on a red shade
